How a bathroom retailer grew its online revenue 20x in a year
A quality bathroom range that almost no one could find online. Twelve months of full-funnel work later, the website was the company's best-performing sales channel.
An Irish bathroom and heating retailer came to us selling vanity units, shower doors, shower enclosures and vertical radiators online. The products were good and the prices were competitive, but the website was barely visible in search and the store was making next to nothing. We took on the whole funnel, from getting found to closing the sale, and over twelve months turned it into the strongest channel in the business.
A good store that nobody could find
When we came on board, almost no one was reaching the site through search, and online sales were barely registering. The demand was clearly there. People look for vanity units and shower enclosures every day. The store just was not showing up for any of it.
The few visitors who did arrive landed on product pages that were not built to convert, and there was no paid or social activity bringing fresh buyers in. The shop was open on a street with no footfall, and no signpost pointing the way.
One connected funnel, not a list of tactics
Get found, win the click, convert the sale, then bring people back. Every piece of work fed the next, so the channels compounded instead of competing.
Got the store found
Four in-depth articles a month targeting what buyers actually search for, alongside a fully optimised Google Business Profile, so the store started ranking for the products people were looking for.
Turned visits into sales
We reworked the product and category pages with on-page conversion optimisation, so the growing flow of traffic actually bought, rather than browsing and bouncing.
Opened the paid channels
We set up and ran Meta and Google Ads, built the Google Merchant store and ran Shopping campaigns, putting the range in front of buyers who were ready to purchase right now.
Brought buyers back and built the brand
Retargeting and product-led campaigns pulled previous visitors back to buy, while eight organic social posts a week grew the audience and kept the brand front of mind.
The work behind the numbers
Search, sales and social, all up and to the right
Twelve months on, the store had gone from an afterthought to the engine of the business. Every channel we touched moved in the same direction.
The growth did not come from one lucky tactic. It came from search, conversion, paid and social all working together, each one making the others worth more.
Want your store working this hard?
If the demand for what you sell is out there but the sales are not, that is a gap we can close. Let's talk about what a full-funnel plan could do for your business.