How an electrical contractor got 42 leads a month at €7.50 each
A new website, local SEO, organic social and a tightly run Google Ads account turned a quiet local electrician into a steady, predictable flow of enquiries.
A local electrical contractor needed two things: a website that actually brought in work, and a reliable way to be found by people searching for an electrician nearby. We built the site, optimised it for local search, looked after their Google Business Profile and social, and ran a lean Google Ads account, turning online into a dependable source of booked jobs.
Plenty of skill, not enough enquiries
The work was first rate, but the phone only rang through word of mouth. There was no website worth the name, nothing ranking in local search, and no way for the people searching for an electrician in the area to find them.
They did not have a big budget to throw at it either. Whatever we built had to bring in real enquiries without burning money, and it had to keep doing it month after month.
A site that converts, fed by the right traffic
Build the foundation first, then drive the right people to it. Every euro of ad spend had to land on a page that was ready to turn a click into a call.
Built a website that converts
We designed and built a fast, clear site focused on one job: turning a visitor into a phone call or an enquiry, on mobile as much as desktop.
Owned local search
On-page SEO so the site ranks for nearby electrician searches, plus a fully optimised Google Business Profile: regular posts, review generation and complete service listings, so they showed up on the map and the calls followed.
Ran a lean Google Ads account
Tightly managed Search campaigns with sharp targeting and keywords, tuned constantly to pull leads in at a low cost per lead on a budget under €500 a month.
Grew the brand on social
Regular organic posting built the following and kept the business visible and trusted in the local area between jobs.
The work behind the numbers
Steady leads at a cost that makes sense
The whole system worked together: a site built to convert, found in local search, fed by efficient ads and backed by a growing social presence. The outcome was a predictable pipeline of enquiries on a modest budget.
Leads at €7.50 each, and calls up more than fivefold, do not come from one channel. They come from a site that converts, a Google presence that shows up locally, and an ad budget under €500 a month that never lands on the wrong click.
Want a pipeline like this?
If your trade keeps you busy but the enquiries are not coming in online, that is exactly the gap we close. Let's talk about what a setup like this could do for you.