Ads Performance

Last 30 days

4.7x ROAS

+47.2%

Impressions

412k

CTR

7.8%

Cost per acquisition

€18

ROAS4.7x

Avg. cost per click€0.84

Google Ads Agency · Dublin

Google Ads that turn clicks into customers.

Smart Google Ads management that puts your business in front of ready-to-buy customers. Higher quality leads, lower cost per acquisition, and a transparent view of every euro spent.

Book Free Strategy Call See how it works

Free 30-min call · No commitment · 1-day reply

5.0Google reviews

Our SEO services are not verified or endorsed by Google.

Trusted by ambitious Irish businesses

See it in action

Google Ads, from one search to a tracked lead.

Watch a buying search turn into a tracked enquiry. We build the campaign, the landing page and the conversion tracking behind it, then optimise and report on every campaign so you stop wasting spend and can see exactly what each euro returns.

What we do

Google Ads management that drives ROI.

We plan, build, optimise and report on every campaign, so you stop wasting spend and start scaling spend that returns.

01

Strategy & Account Audit

Account audit, conversion-tracking sanity check, channel goals and a 90-day plan we both execute against.

02

Keyword & Competitor Research

Mining the keywords that ready-to-buy customers actually search, plus a teardown of what your competitors are bidding on.

03

Campaign Build & Ad Copy

Search, Performance Max, Shopping or Display, built with tight ad groups, on-brand copy and creative that earns the click.

04

Landing Page Conversion

Recommendations and tweaks to your landing pages so the click you paid for actually converts. Speed, message match, and a clear next step.

05

Bid Management & Optimisation

Continuous bid, audience and creative optimisation. We squeeze cost per acquisition down and quality leads up, week after week.

06

Reporting & Strategy

Plain-English monthly reports tied to revenue and CPA, plus a strategy call to discuss what's working, what's next and where the budget moves.

How it works

From audit to ROI in four phases.

A clear, transparent process so you always know what we're working on and why.

01

Audit & discover

We learn your business, audit your existing Google Ads account if you have one, and benchmark performance to set the baseline.

02

Build the campaigns

Keyword research, competitor mapping, campaign architecture, ad copy, creative, landing page recommendations and conversion tracking. Designed end-to-end.

03

Launch & track

Campaigns go live with full conversion tracking, audience layering and bid strategies tuned to your goal: leads, calls, sales or pipeline.

04

Optimise & compound

Continuous A/B testing on copy, creative, audiences and bids. Monthly reporting in plain English tied to revenue and cost per acquisition.

Hear It From Them

Real Clients, Real Results

Don't just take our word for it, hear directly from the businesses we've helped grow.

Wendy Stunt

Visionary Consultant

Anthony Richardson

Managing Director, Pathway Financial Management

210%

Average revenue growth across our client portfolio.

40+

Irish businesses we've worked with end-to-end.

60 mins

Reply window on every consultation request.

What clients say

G Google Reviews ★★★★★ verified

Reviews from the businesses we work with.

Unedited, verified reviews pulled live from our Google profile.

    
 
 
       Posted on Google  
   
   Michael McMahon 
 
 
 
 Trustindex verifies that the original source of the review is Google. We've been working with Craig at Starling Digital across a few areas of the business, website maintenance and updates, Meta ads, and LinkedIn outreach, and the support has been excellent throughout. He's responsive, proactive, and clearly takes the time to understand what we're trying to achieve. The website runs smoothly, the ads are well managed, and the outreach has opened up genuine conversations for us. Couldn't recommend Starling Digital more highly.
  
 
      Posted on Google  
   
   Sean McGinley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Starling Digital have been great to work with.  Craig and the team look after our email marketing, social content, Meta ads and Google ads amongst other things. They are extremely knowledgeable in their field and always very responsive to any request. Highly recommend them to any business especially those who may not have much experience in marketing themselves and don’t know where to start!
  
 
      Posted on Google  
   
   Murtada Almohsen 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’ve had a really positive experience working with Starling. Their Google Ads and Meta Ads management has made a clear difference for Bayt, and we’ve seen strong growth in lead enquiries since getting started. They’re proactive, easy to work with and bring a real depth of expertise to what they do.
  
 
      Posted on Google  
   
   Wendy Stunt 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐⭐⭐⭐⭐ I brought Craig from Starling Digital in to support one of my clients, and I couldn’t be happier with the results. From day one, Craig showed a strong understanding of web design, Google Ads, and SEO, and quickly got to grips with the client’s business needs. He delivered a high-quality website that looks great and performs really well, while also improving the client’s lead generation through effective Google Ads management. The SEO work has also made a noticeable difference in their online visibility. Craig was professional, easy to work with, and communicated clearly throughout the entire process, which made my job a lot easier too. I’d have no hesitation recommending Craig and Starling Digital to anyone looking for reliable, results-driven digital marketing support. Thanks a Million Craig! Wendy
  
 
      Posted on Google  
   
   Louise Payne 
 
 
 
 Trustindex verifies that the original source of the review is Google. We’re really glad we took the leap and hired Starling,  the Google Ads are now bringing in consistent, high quality enquiries. It’s been a noticeable step up from where we were before.
  
 
      Posted on Google  
   
   Sinead Hickey 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have worked with Starling Digital for the past 18months with our email marketing and SEO campaigns. Very happy with the results have definitely seen an increase in enquiries. Very happy to recommend Craig and the team.
  
 
      Posted on Google  
   
   Anthony Richardson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Craig and the team at Starling Digital have been great to work with. They’ve helped us with web development, funnel building and social media management, and have been helpful, responsive and easy to deal with throughout. Very happy with the support so far and looking forward to continuing to work with them.
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

How we work

A clear way of working, no surprises.

+ What you can expect from us

A senior team: media buyers, conversion strategists, ad copywriters and analytics specialists, all under one roof.
End-to-end ownership: strategy, keyword and competitor research, ad copy, creative, landing page conversion, bid management and reporting.
Search, Performance Max, Shopping or Display, we'll match the campaign type to where your buyers actually are.
Transparent monthly reports tied to revenue, plus a live dashboard.
A 90-day roadmap on day one, and we hold ourselves to it.

+ What we ask of you

A clear sense of who you serve and what you sell.
Buy-in from a decision-maker who can give feedback inside a week.
A willingness to invest in the channel, not just dabble.
Honesty about what's working and what isn't (we'll do the same).
A long-term mindset: Google Ads compounds, the longer we run the more you get.

FAQ

Common questions.

01 How long until I see results from Google Ads?

Most accounts see meaningful improvement in CPC and click-through inside the first 30 days. Quality lead and revenue lift typically shows up within 60–90 days as bid strategies, audience layers and creative iterate.

02 Will you reuse my existing Google Ads account?

Yes, where it makes sense. We audit and rebuild the existing account so you keep historical conversion data and Quality Score. New builds only happen when the existing account is too far gone to repair.

03 What budget should I plan for?

Depends on your industry, geography and goals. We recommend a budget after the audit. As a guide, most clients run between €1,500 and €8,000 per month in ad spend, with our retainer on top.

04 Do I need to commit to a long contract?

No. Most clients work with us on a rolling monthly retainer because Ads compounds, but you're free to leave with 30 days' notice.

05 How do you report on performance?

A monthly report in plain English (impressions, clicks, conversions, cost per acquisition and revenue from Ads) alongside what we tested, what worked and what's rolling forward. Plus a live dashboard you can check any day.

Get started

Let's build your Google Ads engine.

Free 30-minute strategy call. We'll look at your current setup, where the opportunity is and what a programme could look like. No commitment.

Honest assessment of your current Google Ads account
Three quick wins you can implement this week
A view of what 90 days of work could look like
Reply in under 60 minutes

Booking now

Request your free strategy call

Tell us a little about your business and what you'd like to achieve.

GDPR-compliant · Reply in under 60 minutes

Book Strategy Call

Google Ads certifications held by our team

Google Ads Search Certified badge

Shopping Ads Certified badge