Marketing & sales systems that close more deals.

Marketing automation is the connected system that runs your entire revenue engine: CRM, lead capture, scoring, routing, alerts, nurture flows, dashboards and integrations between every tool you use. Email marketing is one channel inside that system. Done well, marketing automation removes manual handoffs between sales and marketing, so leads are scored, routed and followed up automatically while your team focuses on closing.

A standard CRM rebuild plus core automations (lead capture, scoring, real-time alerts, sales and marketing dashboards) takes 4–6 weeks from kickoff to go-live. More complex builds with custom integrations, multi-team routing or migration from a legacy system run 8–12 weeks. We share a week-by-week plan in the first call so you always know what's coming next and what we need from you.

HubSpot, GoHighLevel, ActiveCampaign, Pipedrive, Salesforce, Zoho, Klaviyo, Airtable and fully custom CRMs. For automation glue we use Zapier, Make and n8n, plus native APIs and webhooks where it's cleaner. If you're already on a platform we'll meet you there. If you're not, we'll recommend the best fit for your team size, budget and complexity, and we're honest if a cheaper tool will do the job.

Lead scoring assigns points based on behaviour (page views, time on site, content downloads, demo bookings, email engagement) and demographic fit (job title, company size, industry, location). Once a lead crosses your threshold they're flagged as Sales-Qualified and routed automatically. We tune the scoring monthly using real conversion data so the model gets sharper at predicting buyers, not just curious browsers.

Yes. We set up instant alerts via SMS, email and Slack (whichever channels your team actually checks) the second a lead crosses your scoring threshold. Each alert carries the full lead context: name, company, source, activity history, score and a one-tap call or reply link. The result is response times measured in minutes instead of hours, which is the single biggest predictor of whether a lead converts.

Pipeline value and velocity, deal-stage conversion, MQL-to-SQL ratio, lead source ROI, channel attribution, rep performance, average response time, lost-reason analysis and revenue forecasts. Dashboards live where your team already works (HubSpot, Looker Studio, Metabase or a lightweight web dashboard) and refresh in real time, so nobody waits for a month-end PDF.

We use a mix of native integrations (HubSpot to Meta Ads, Stripe to your CRM), no-code platforms (Zapier, Make, n8n) and direct API/webhook builds where it's cleaner or cheaper at scale. The goal is two-way sync: a lead from a Meta form arrives in the CRM with full ad-source data, a Calendly booking creates a deal at the right stage, a Stripe payment closes the deal automatically. No manual exports, no copy-paste.

Three angles. First, hard metrics: average lead response time, MQL-to-SQL conversion rate, win rate and pipeline value before vs. after rollout. Second, time saved: hours your team no longer spends on manual data entry, lead chasing and reporting (typically 10–20 hours per rep per week). Third, revenue protected: leads that previously went cold because nobody followed up in time, now closed. We baseline everything on day one so the lift is provable.

That's most engagements. We start with an audit of what you have (pipeline structure, automations, integrations, data hygiene, user adoption) and rebuild only what's actually broken, leaving anything that already works alone. Most teams already pay for HubSpot, Pipedrive or Salesforce but use about 20% of it. We get you to 80% without forcing a re-migration.

Both. Fixed-fee CRM builds and automation projects typically run 4–12 weeks with a clear scope and deliverables. Many clients then move onto a monthly retainer to keep tuning scoring rules, alert routing and dashboards, and to add new automations as the business changes. You can also buy the build only if you have an in-house ops team to maintain it.