Marketing Automations Agency · Dublin
Marketing & sales systems that close more deals.
CRM builds, real-time lead alerts, sales and marketing dashboards, lead scoring and nurture flows. The plumbing that turns scattered tools into one revenue system, so no lead ever slips through the cracks.
Free 30-min call · No commitment · 1-day reply
Trusted by ambitious Irish businesses
What we do
Marketing automations that connect every tool you own.
CRM builds, lead alerts, dashboards and integrations done end-to-end. We replace the manual spreadsheet chasing and missed follow-ups with a single connected system your sales and marketing teams actually trust.
How it works
From audit to a connected revenue system in four phases.
A clear, transparent process so you always know what we're working on and why.
01
Audit & map
We map every tool, form, lead source and handoff in your current stack. The bottlenecks, blind spots and missed follow-ups all surface so we know exactly what to fix first.
02
Design the system
CRM architecture, pipeline stages, scoring rules, alert routing and dashboard layouts, all blueprinted before a line of automation is built. You sign off on the design before we touch a single tool.
03
Build & integrate
CRM configured, automations built, dashboards live, alerts firing. Forms, ads, calendar and billing all connected. We test every flow end-to-end with real lead data before go-live.
04
Train & optimise
Loom walkthroughs and live training for sales and marketing. Monthly tuning of scoring, routing and alerts based on real conversion data so the system gets smarter every month.
Hear It From Them
Real Clients, Real Results
Don't just take our word for it, hear directly from the businesses we've helped grow.
Wendy Stunt
Visionary Consultant
Anthony Richardson
Managing Director, Pathway Financial Management
210%
Average revenue growth across our client portfolio.
40+
Irish businesses we've worked with end-to-end.
60 mins
Reply window on every consultation request.
What clients say
G
Google Reviews
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Reviews from the businesses we work with.
Unedited, verified reviews pulled live from our Google profile.
How we work
A clear way of working, no surprises.
+ What you can expect from us
- End-to-end ownership: CRM build, integrations, dashboards, alerts and training under one roof.
- Platform-agnostic: HubSpot, GoHighLevel, ActiveCampaign, Pipedrive or fully custom, whatever fits your stack.
- Every flow tested end-to-end with real lead data before go-live, so nothing goes silent in production.
- Loom walkthroughs and live training for sales and marketing, not just hand-off and good luck.
- A 90-day roadmap on day one, and we hold ourselves to it.
+ What we ask of you
- Admin access to your CRM, ad accounts, forms and any tools we're connecting.
- Clarity on your sales process: stages, lead criteria, who owns what.
- A decision-maker who can sign off scoring rules and routing logic inside a week.
- Honesty about what's working and what isn't (we'll do the same).
- A team willing to actually use the new system, not work around it in spreadsheets.
FAQ
Common questions.
Marketing automation is the connected system that runs your entire revenue engine: CRM, lead capture, scoring, routing, alerts, nurture flows, dashboards and integrations between every tool you use. Email marketing is one channel inside that system. Done well, marketing automation removes manual handoffs between sales and marketing, so leads are scored, routed and followed up automatically while your team focuses on closing.
A standard CRM rebuild plus core automations (lead capture, scoring, real-time alerts, sales and marketing dashboards) takes 4–6 weeks from kickoff to go-live. More complex builds with custom integrations, multi-team routing or migration from a legacy system run 8–12 weeks. We share a week-by-week plan in the first call so you always know what's coming next and what we need from you.
HubSpot, GoHighLevel, ActiveCampaign, Pipedrive, Salesforce, Zoho, Klaviyo, Airtable and fully custom CRMs. For automation glue we use Zapier, Make and n8n, plus native APIs and webhooks where it's cleaner. If you're already on a platform we'll meet you there. If you're not, we'll recommend the best fit for your team size, budget and complexity, and we're honest if a cheaper tool will do the job.
Lead scoring assigns points based on behaviour (page views, time on site, content downloads, demo bookings, email engagement) and demographic fit (job title, company size, industry, location). Once a lead crosses your threshold they're flagged as Sales-Qualified and routed automatically. We tune the scoring monthly using real conversion data so the model gets sharper at predicting buyers, not just curious browsers.
Yes. We set up instant alerts via SMS, email and Slack (whichever channels your team actually checks) the second a lead crosses your scoring threshold. Each alert carries the full lead context: name, company, source, activity history, score and a one-tap call or reply link. The result is response times measured in minutes instead of hours, which is the single biggest predictor of whether a lead converts.
Pipeline value and velocity, deal-stage conversion, MQL-to-SQL ratio, lead source ROI, channel attribution, rep performance, average response time, lost-reason analysis and revenue forecasts. Dashboards live where your team already works (HubSpot, Looker Studio, Metabase or a lightweight web dashboard) and refresh in real time, so nobody waits for a month-end PDF.
We use a mix of native integrations (HubSpot to Meta Ads, Stripe to your CRM), no-code platforms (Zapier, Make, n8n) and direct API/webhook builds where it's cleaner or cheaper at scale. The goal is two-way sync: a lead from a Meta form arrives in the CRM with full ad-source data, a Calendly booking creates a deal at the right stage, a Stripe payment closes the deal automatically. No manual exports, no copy-paste.
Three angles. First, hard metrics: average lead response time, MQL-to-SQL conversion rate, win rate and pipeline value before vs. after rollout. Second, time saved: hours your team no longer spends on manual data entry, lead chasing and reporting (typically 10–20 hours per rep per week). Third, revenue protected: leads that previously went cold because nobody followed up in time, now closed. We baseline everything on day one so the lift is provable.
That's most engagements. We start with an audit of what you have (pipeline structure, automations, integrations, data hygiene, user adoption) and rebuild only what's actually broken, leaving anything that already works alone. Most teams already pay for HubSpot, Pipedrive or Salesforce but use about 20% of it. We get you to 80% without forcing a re-migration.
Both. Fixed-fee CRM builds and automation projects typically run 4–12 weeks with a clear scope and deliverables. Many clients then move onto a monthly retainer to keep tuning scoring rules, alert routing and dashboards, and to add new automations as the business changes. You can also buy the build only if you have an in-house ops team to maintain it.
Get started
Let's build your revenue system.
Free 30-minute strategy call. We'll audit your current CRM and tools, find the leaks and map what a connected system could look like. No commitment.
- Honest audit of your current CRM and lead handling
- Three quick wins you can implement this week
- A view of what a full build could look like in 90 days
- Reply in under 60 minutes
Booking now
Request your free strategy call
Tell us a little about your business and what you'd like to achieve.
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