Marketing strategy from the Starling team
Tactical guides, growth playbooks, and Ireland-specific data for SMBs serious about scale. Built by the people running paid ads, SEO, and websites for businesses just like yours.
SEO service pages: turn search visits into useful enquiries
Find weak service pages, match real buying needs and improve the path from an organic search visit to a useful enquiry.
A lead follow-up process that keeps enquiries moving
Build a consistent lead follow-up process so fewer potential customers slip through the cracks.
What to put in a welcome email sequence for your business
Plan a welcome sequence that delivers on the signup promise, explains your value and guides subscribers towards the next step.
Google Ads search terms: find the clicks your business does not need
Use the search terms report to protect your Google Ads budget while keeping genuine sales opportunities in view.
How to brief Meta ad creative around a clear customer decision
Create a practical Meta ad brief that guides one specific customer towards one clear decision.
Website enquiry forms: fix the journey before buying more traffic
Remove friction from your website enquiry form before increasing the budget that sends more visitors to it.
Marketing and Sales Automation for Irish Businesses: A Plain-English Guide
A plain-English guide to marketing and sales automation for Irish businesses: the highest-return automations, what they cost, and how to start.
WordPress for Irish Businesses: An Honest Guide to Choosing the Right Platform
An honest guide to WordPress for Irish businesses: ownership, real costs, the Grow Digital grant, and how it compares to Shopify, Wix and Squarespace.
WooCommerce for Irish Businesses: Is It the Right Way to Sell Online?
An honest guide to WooCommerce for Irish ecommerce: ownership, no per-sale fee, payments, VAT and delivery, and how it compares to Shopify.
Google Ads for Irish Businesses: A Practical Guide to Spending Less and Selling More
Google Ads for Irish businesses: real Irish CPCs, campaign setup, the 23% VAT trap, LEO grants and pricing tiers. Read the full guide and spend smarter.
Email Marketing for Irish Businesses: A Practical Guide
Email marketing for Irish businesses: the GDPR rules, list building, segmentation and automation that turn a list into sales. See how to set it up right.
Why Choose Shopify for Your Irish Business?
Shopify for Irish businesses: real 2026 pricing, Irish VAT, euro payments, .ie domains and An Post, plus when WooCommerce or WordPress fits. Talk to us.
Social Media Marketing in Ireland: A Practical Guide for Irish Businesses
Social media marketing in Ireland made practical: which platforms matter, organic vs paid, posting cadence and the metrics that win real leads. Get in touch.
SEO for Irish Businesses: A Practical Guide to Getting Found Online in Ireland
A practical guide to SEO for Irish businesses: local search, Google Business Profile setup, real Irish pricing and a 90-day plan. Start ranking today.
Meta Ads for Irish Businesses: A Practical Guide
A practical guide to Meta Ads for Irish businesses: Facebook and Instagram costs, Advantage+, the 23% VAT trap, tracking, and ROAS. Read the full guide.
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