Marketing strategy from the Starling team
Tactical guides, growth playbooks, and Ireland-specific data for SMBs serious about scale. Built by the people running paid ads, SEO, and websites for businesses just like yours.
Marketing and Sales Automation for Irish Businesses: A Plain-English Guide
A plain-English guide to marketing and sales automation for Irish businesses: the highest-return automations, what they cost, and how to start.
WordPress for Irish Businesses: An Honest Guide to Choosing the Right Platform
An honest guide to WordPress for Irish businesses: ownership, real costs, the Grow Digital grant, and how it compares to Shopify, Wix and Squarespace.
WooCommerce for Irish Businesses: Is It the Right Way to Sell Online?
An honest guide to WooCommerce for Irish ecommerce: ownership, no per-sale fee, payments, VAT and delivery, and how it compares to Shopify.
Google Ads for Irish Businesses: A Practical Guide to Spending Less and Selling More
Google Ads for Irish businesses: real Irish CPCs, campaign setup, the 23% VAT trap, LEO grants and pricing tiers. Read the full guide and spend smarter.
Email Marketing for Irish Businesses: A Practical Guide
Email marketing for Irish businesses: the GDPR rules, list building, segmentation and automation that turn a list into sales. See how to set it up right.
Why Choose Shopify for Your Irish Business?
Shopify for Irish businesses: real 2026 pricing, Irish VAT, euro payments, .ie domains and An Post, plus when WooCommerce or WordPress fits. Talk to us.
Social Media Marketing in Ireland: A Practical Guide for Irish Businesses
Social media marketing in Ireland made practical: which platforms matter, organic vs paid, posting cadence and the metrics that win real leads. Get in touch.
SEO for Irish Businesses: A Practical Guide to Getting Found Online in Ireland
A practical guide to SEO for Irish businesses: local search, Google Business Profile setup, real Irish pricing and a 90-day plan. Start ranking today.
Meta Ads for Irish Businesses: A Practical Guide
A practical guide to Meta Ads for Irish businesses: Facebook and Instagram costs, Advantage+, the 23% VAT trap, tracking, and ROAS. Read the full guide.
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