Case Study

How a merchant services consultancy gets 54 leads a month

A lead-generation business needs one thing above all: a steady flow of qualified enquiries. We built the full engine, organic, paid and local, with every channel visible in one dashboard.

Combined lead generation dashboard for a payments consultancy
54
leads last month
54
Leads last month
5x
Social media growth
6
Channels, one dashboard
Client
Confidential
Industry
Merchant services consultancy
Services
Social, Ads, Content & Reporting
Timeline
Ongoing
Overview

A merchant services consultancy whose whole business runs on leads. They needed a marketing engine that brings qualified enquiries for their card payment and business funding services month after month, and one clear view of what is working. We took on the full mix, organic, paid and local, and built them a single dashboard to see all of it.

The Challenge

When the whole business runs on leads

For a lead-generation consultancy, marketing is not a nice-to-have, it is the pipeline. They needed a steady, reliable flow of qualified enquiries across both their card payment and business funding offers, not a handful of disconnected tactics that worked one month and disappeared the next.

They also needed to see what was actually working. Budget was going out across several channels with no single place to judge what was earning its keep.

Lead volume before the campaign
Our Approach

A full engine, measured in one place

Organic to build trust, paid to drive volume, local to capture intent, and a dashboard so every euro and every lead is accounted for.

01

Built the content engine

Organic social three times a week, a regular blog and LinkedIn twice a month, building authority and keeping the brand visible to the right buyers.

02

Ran Meta campaigns end to end

We built all of it: the creatives, the hooks, the scarcity, the copy and the campaign structure, then optimised hard to bring qualified leads in.

03

Captured demand on Google

Search campaigns for both merchant services and business funding, plus a managed Google Business Profile, turning high-intent searches into enquiries.

04

Put it all in one dashboard

We built a live dashboard so every channel and every lead sits in one place, visible at a glance, any time they want to look.

The Work

The work behind the numbers

The Results

A predictable pipeline, fully visible

The engine runs every month. Leads come in across paid and organic, the social audience keeps growing, and the whole picture sits in one dashboard so there are no blind spots.

54
Combined leads last month
5x
Social media growth
6
Channels managed end to end
1
Live dashboard, everything in one view
Combined lead results across all channels

Fifty-four leads in a month is not one clever ad. It is organic, paid and local all pulling together, measured in one dashboard so the budget always goes where it works hardest.

Ready to grow?

Want a lead engine like this?

If your business runs on leads, we can build you a marketing engine that brings them in predictably, and show you exactly how it is performing. Let's talk.